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Our record speaks for itself: Currently, three of the four Tier 1 wireless carriers in the U.S. as well as multiple SMS aggregators and content providers act on PSMS Industry Monitor data. |
Few would disagree that the PSMS industry has grown dramatically over the last couple of years. Now, myriad services are delivered to consumers’ mobile handsets that a short while ago no one even imagined. Every month, in fact, our team monitors thousands of advertising campaigns for wireless content, with this number increasing monthly by 10%.
Along with this explosive growth comes the need to protect consumers from “sharp” practices; wireless carriers from risk of legal, regulatory, and consumer backlash; and copyright owners from infringement on their works. Aggregators and content providers have a vested interest, as well, in seeing that advertising campaigns adhere to Mobile Marketing Association Consumer Best Practices. By auditing media channels and reporting on violations, our team of experienced analysts serves the monitoring requirements of every major sector of the PSMS industry, delivering ROI to all parties by improving the operating environment for everyone.
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