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Because WMC provides compliance monitoring and reporting services to three major wireless carriers, we represent the best source of information and advice on compliance of advertising campaigns run by content providers themselves and by their competitors.
Compliance Analysis
Multiple demands placed on wireless content and program advertising campaigns by Mobile Marketing Association (MMA) Consumer Best Practices (CBP) and individual carrier policies can prove confusing for content providers seeking authorization to launch. Our experienced analysts can help you make sense of the dos and don’ts or, if you wish, help you design your program or campaign from the ground up.
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Competitive Analysis
Our competitive analysis provides information that assists content providers in identifying new advertising methods and media strategies, learning about emerging market developments, and identifying potential advertising co-op partners, brand partners, or both. We deliver full media schedules, too, that detail precisely where, when, in which market, and on what channel the competition is buying media. This valuable information reveals exactly what your competitors are doing to promote their products, allowing existing and new players the opportunity to create or improve their own models based on competitors' activites.
Affiliate Marketing Monitoring
Time and again, affiliate marketers’ activities cause serious harm to content providers and shortcode owners. As well as giving content providers a leg up on market trends and a heads-up on operational threats from competitors, we help content providers monitor their affiliate marketers who might be either unaware of or simply ignore the requirement for all materials invoiced via wireless phone bills to comply with MMA CBP and carrier policies. Left unattended, such violations could compel carriers to shut down shortcodes or impose other penalties.
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