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We help wireless carriers by monitoring off-deck content providers who advertise, directly to consumers, applications that work through mobile phones via SMS, WAP, and abbreviated dialing advertising campaigns, with or without posting charges to carrier phone bills. Our knowledgeable analysts also manage program preapproval and testing as well as aggregator and content provider enforcement, simplifying and expediting these processes for carrier clients. Additionally, we monitor content items in on- and off-deck catalogs, such as wallpapers, screensavers, ringtones, and the like, for compliance with carrier decency standards and appropriate parental controls rating (i.e., G, PG, R).
While all other advertising campaign monitoring services in the U.S. focus on data derived from program briefs that content providers submit to the carriers, our monitoring methodology starts with the market itself. A common practice among content providers is documenting after program launch, or even complete failure to document, changes made to their campaigns. Compounding this absence of accountability is content providers’ lack of control over their affiliate marketers’ activities.
What makes WMC monitoring and reporting services so much more effective? Because our team comprises PSMS industry veterans who’ve driven several million opt-ins to wireless services, we know the market better than anyone. We understand how content providers, affiliate marketers, and the media work in the customer acquisition process, so we’re able to unearth content provider advertising, both documented with the carriers and undocumented. In short, we track down what content providers, affiliate marketers, and fraudsters don’t want you, the carrier, to find.
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