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Several SMS aggregators are leveraging WMC services to proactively deliver the best possible standards of content provider compliance to their carrier partners and to maximize their information on competitors and potential clients.
Content Provider Monitoring
Employing Mobile Marketing Association (MMA) Consumer Best Practices (CBP) and individual wireless carrier standards, we keep aggregators up to date on the activities of content providers who connect to the carriers through them. Perhaps most importantly, our preemptive alerts make aggregators aware of issues as they are detected. With many carriers now offering financial rewards for aggregators who manage and enforce content provider compliance with MMA CBP, our monitoring and reporting services represent a clear ROI.
Market Data and Analysis
The “picture” we provide of content providers’ advertising campaigns through the entire market allows aggregators to prioritize and target content providers outside their network as potential sales opportunities and to identify up-and-coming companies. |
